Giving Our Beaches The Clean Makeover!

City Lights: Events

The Clean Beach Festival held recently at Paradip was a sight to behold when the sound of the waves, lashing by the serene beach that was host to the festival, mingled with the spectacular event of music, dance, drama and various amusements, all for the noble cause of cleaning the beach.

Hailing the Swachh Bharat Initiative by the Government of India, Prelude Novel Ventures in association with the Paradip Municipality had organised Clean Beach Festival at Paradip. Held on October 28th and 29th, the festival was a blend of several exciting activities and amusements. International Sand Artist Padmashree Sudarsan Pattnaik who has been previously the brand ambassador of the Clean Beach Initiative, Maharashtra was the Clean Beach Crusader for Paradip Clean Beach Festival. Kuna Tripathy and Sulagna Routray were among the other celebrities who were a part of the festival.


Speaking on the occasion, A.K Panda, Chairman IFFCO, said, “The initiative taken by Prelude and Paradip Municipality is very appreciable. We are glad to have international sand artist Padmashree Sudarsan Pattnaik as a part of the campaign. Simultaneously, we are immensely proud to do our bit in contributing to the cause of ‘Swachh Bharat Abhiyan’, initiated by our Hon’ble Prime Minister.”


Similarly, Paradip’s Municipal Corporation Basant Biswal, applauded the initiative saying “Paradip being an International Port, it’s our responsibility and duty as well to keep its beach clean and appealing.”

Filled with fun and excitement for beach lovers, the festival showcased a laser show depicting the legendary story of Tapoi, sand art by Padmashree Sudarsan Pattnaik and his team on the anniversary of the Super Cyclone of 1999 in Odisha and a salutation to our brave soldiers.


Madhusmita Parida from Paradip who was present at the event said, “This is a great initiative by the Paradip Municipality and its stake holders. Since Paradip is the face of modern Odisha’s economic development, it has been contributing significantly to the national development through its port. This very initiative by Paradip Municipality will help attract many tourists to Paradip.”

The second day of the fest saw many school students from Paradip participating in various activities like science exhibition, waste sculpture making, quiz competition and dance competition with the theme of ‘Environment and Green Energy’. Children’s participation in the cause acted as a catalyst to further spread the message of clean beach. The event ended with the message of clean beach to the people of Paradip and the world as a whole.


To promote the cause of Clean Beach Festival, Paradip, a cyclothon was organised by Bhubaneswar Cycling & Adventure Club (BCAC) whereby three cyclists from BCAC exhaustively cycled for 12 hours from Master Canteen Square, Bhubaneswar to Paradip Beach. The cyclists were later felicitated at the event.