Bhubaneswar, January 8: Eastern India’s largest jewellery showroom, Lalchnd Jewellers launched a new TVC in a glittering event at The New Marrion Hotel this Monday evening. Featuring Ollywood’s top actor Barsha Priyadarshini, the ad celebrates the spirit of Odia woman and festivals of Odisha with all royalty and grandeur.The TVC, which is directed by Mumbai based ad film director Anand Oberoi, showcases the tradition and culture of Odisha. Deriving inspiration from the diverse and profound culture and beauty of Odisha and its people, this ad film is a tribute to the ideal ‘Odia woman’. The exquisite designs made from pure gold by Lalchnd Jewellers enhance the manifold beauty of the Odia woman, making her feel like a queen.On being the brand ambassador of Lalchnd Jewellers, actress Barsha stated, “Be it Dhanteras, my birthday, engagement or even my marriage, Lalchnd Jewellers has been my first choice when it comes to buying jewellery for any of my special occasions. I have always loved the quality and beauty of Lalchnd’s products. Being one of their most loyal customers, I was extremely elated when they chose me to be their brand ambassador. I am really grateful to Sunjoy Sir and Anand Sir for giving me this opportunity.”
Speaking about the film, Sunjoy Hans, Founder Chairman of Lalchnd Jewellers said, “When it comes to any occasion of celebration, people have always put their trust in Lalchnd. This trust has propelled Lalchnd to become Eastern India’s top jewellery brand. To celebrate this trust and their belief, we decided to come up with this new TVC.”Talking about the experience of shooting this ad, Anand Oberoi sad, “I thank Sunjoy Hans for believing in us and giving us a chance to work for Lalchnd. We have had a great time shooting with the entire team and also with Barsha. She is a very talented, down to earth and energetic person that made it easy for us to complete the shoot. She was also the best choice for our concept - “Khanti Odiani Chamak." The TVC will be initially aired on television and cinema theatres followed by digital, outdoor and print campaigns. Lalchnd also launched its New Year calendar featuring Barsha at the same event.