The Increasing Popularity Of Dhanteras Among Odia Community

City Lights: Culture

Bhubaneswar, October 17: Kick starting the Diwali celebrations, and people observing the auspicious day of Dhanteras today, markets across the capital city witness a busy day as customers make a beeline to different shops and stores to purchase items for their homes.

Since Dhanteras is associated with wealth, people often prefer to buy gold or silver articles and jewellery, they also buy various home appliances, utensils and other items. However, this trend is surprising as there is no association of either wealth or gold with Goddess Dhanvantari who is a provider of good health rather than wealth.  

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Dhanvantari is worshipped on Dhanteras, and is known as Dhanvantari Trayodashi. She is considered the teacher of all physicians and the originator of Ayurveda. Though the day is mostly observed in North India, it isbecoming popular among Odias who, now, purchase metal things on this particular day.

Swarnalata Pradhan, a homemaker, who was purchasing gold ornaments said, “I have been purchasing gold on Dhanteras, every year since 2010. Although we don’t have this tradition, but I like purchasing something for my house on this occasion.”

Another buyer, Sujata Behera said, “According to Odia tradition, we normally buy things for our house during Akshaya Tritiya. But I guess watching North Indian traditions on television and in films; we too have been attracted to the tradition and follow them.”

Jewellery retailers are also happy with the crowd at their stores. Poonam Hans of Tanishq Jewellers shared, “From Saturday onwards the number of customers have increased, but the number has increased on Dhanteras. Morning has been busy, but rush is more in the evening."

Similarly, another jeweler Sanjeev Hans, said, “Now festivals are not confined to any particular region. With cultural and festival exchange happening everywhere, I believe, all the communities are merging and becoming an integral part of the society. In Odisha, the number of people observing Dhanteras is increasing every year.” 

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