AAO NXT: Celebrating 3 Years of Regional Entertainment Excellence
In the midst of the nationwide transformation in the Indian entertainment landscape, the state of Odisha, steeped in rich culture, history, and literature, has carved out a distinctive space. And in this niche, AAO NXT, the pioneering OTT platform of Odisha has embodied its essence by curating original regional Odia content for a global audience. Founded by the visionary Mr. Kaushik Das, AAO NXT stands as a testament to innovation and the celebration of Odisha's cinematic tradition. It serves as a bridge between regional and global audiences, delivering content that authentically reflects the state's culture, heritage, and literature. AAO NXT emerged as a premium entertainment platform, reshaping the landscape for Odia-speaking audiences worldwide and aiming to reach over 50 million Odia people who crave quality content in their own language.
The platform's launch in 2020 marked the dawn of a new era, enabling global access to Odia content and fostering a sense of belonging across cultures. At the core of AAO NXT lies its diverse content library, housing web series, feature films, documentaries, and short films. With 700 short films from around the world and over 400 Telugu and Tamil features, the platform serves as a treasure trove of cinematic experiences. Quality takes precedence over quantity, with content resonating with viewers of all ages and backgrounds.
As AAO NXT celebrated its triumphant third operational milestone on December 20, 2023, it marked a momentous achievement. As a part of its strategic expansion, AAO NXT has established its presence in languages from the eastern part of India, encompassing Odia and Bengali. Furthermore, plans are in motion to extend its linguistic offerings by introducing Assamese in the subsequent months.
AAO NXT's debut commercial, launched on March 12, 2021, served as a testament to the platform's unwavering commitment to excellence. The showcased web series, feature film, and two commercial films reflected AAO NXT's dedication to storytelling that encapsulates the essence of Odisha. With a burgeoning community the platform is on the brink of remarkable success. In 2022, it reported a revenue of Rs 5 crore, with expectations soaring to an impressive Rs 15 crores in 2023. Led by Founder and CEO Mr. Kaushik Das, the company has experienced remarkable growth, boasting an impressive 80,000 to 100,000 regular subscribers and nearly 10 lakh downloads globally. This expansion is in alignment with AAONXT's vision to dismantle language barriers and provide diverse, indigenous content to a global audience. Currently available in 94 countries, AAO NXT is pioneering regional entertainment on a global scale. Mr. Kaushik Das, expressing his excitement about this milestone, stated, "Our journey has been nothing short of exhilarating. We are thrilled to witness the growing global reach of AAO NXT and the increasing popularity of our diverse content offerings. The inclusion of Assamese and the positive response from audiences across 94 countries are testaments to our commitment to providing quality entertainment."
AAO NXT stands as a pivotal platform, a haven for critically lauded films and shows that have elevated the standard for quality content. Its carefully curated selection has not only become a stage for outstanding storytelling but has also transcended mainstream boundaries. This platform has evolved into a nurturing space for filmmakers and creators who embrace the challenge of exploring unconventional narratives, presenting thought-provoking, socially relevant, and artistically brilliant content. Among the exceptional gems housed on the platform, a few noteworthy mentions are detailed below.
Jajabara 2.0
This film, all set to release in 2024, is a gripping tale set in late 1990s Cuttack, following Jagat, a taxi driver and occasional contract killer, who's a devoted fan of Odia actor Sriram Panda. His life takes a dramatic turn when he meets Satyabrata, an executive burdened by guilt, leading to a shocking request. The film explores themes of redemption and the toxic nature of their journey to Sweetheart Hills. Starring Devesh Ranjan, Prasanjeet Mohapatra, Sonali Sarmistha, Sweta Acharya, and Bikash Das Choudhary, the movie's journey began at the Jagran Film Festival 2023. Directed by Abhishek Swain, Creative Director of AAO NXT, known for his remarkable storytelling, it adds to the platform's cutting-edge content offerings. Talking about his experience, actor Prasanjeet Mohapatra said, “Jajabara 2.0 and Volume 1 of Four...Both projects are really meaningful to me, and yes, Abhishek Swain is a famous Director. I enjoy working with him, and I admire his confidence. And, certainly, AAO NXT has always supported me by providing opportunities and putting me in tough roles. From the terrified furious person of Four to the sophisticated frustrated man of Jajabara 2.0 has been a lovely trip that I will remember till the day I die.” “The notion of Jajabara 2.0 drew me in, and the character I'm playing is a nuanced, natural character. As an actor, I believe that loud acting is easy, but playing a character with constraints is difficult, and I enjoyed Satya in Jajabara 2.0. I am confident that you will enjoy this film and character,” he added further. On asking about his challenges with the role, Pransejeet said, “I truly made restrictions and limitations for this character, as this character is you, an average guy with a lot of hopes. And since we all live in a culture where self-respect is valued, this character is no exception. He's depressed, but he knows what he's done and what he wants out of life.” Talking about an intimate scene, Prasanjeet shared, “I had to perform a kissing scene in this film, for which the captain of the ship convinced me and I obtained permission from my girlfriend.Kissing in front of the camera was a critical decision because the film required it. I was feeling quite awkward, yet that sequence ended up being one of the best in the film.
They have been very supportive and professional throughout and made us all comfortable.” “AAO NXT is more than just a platform for me and they play quite an important role in shaping my life. Abhishek Swain and the team of AAO NXT have always trusted me and provided me with numerous tough opportunities. They believed in me when no one else did and gave me a chance to show myself. I will always have admiration for the AAO team and Director Abhishek Swain. I enjoy working with this group and they are equal to family now,” shared Prasanjeet. Talking about the film, B M Baisali says, “This is a criminal thriller with some interesting twists and will keep you gripped till the end. I was drawn to this project by the director, Abhishek Swain. I had seen his past work in ‘Four’ and was eager to collaborate with him. Rekha's personality and morality are diametrically opposed to mine. I was excited to learn more about this character.” Talking about the preparation for her character and her experience she said, “Abhishek assisted me with ideation sessions and character development throughout. During the combat moments, there was a lot of bloodshed and physical hurdles in terms of crawling in the action scenes. We shot till 5 a.m., and the vibe on the sets was incredible. It was the youngest team I'd ever worked with. We kept each other entertained.”
Capital Talkies
‘Capital Talkies’, which is now streaming on AAO NXT, unfolds as an intriguing anthology film, weaving together two captivating stories. The first, titled ‘Nayika,’ delves into the narrative of a once-renowned actress who, having withdrawn from the entertainment industry, contemplates ending her life within the opulence of her mansion. However, her plans take an unexpected turn when a strikingly attractive and cunning burglar infiltrates her room. The film features the talents of B M Baisali and Lakshya Sharma, creating an enthralling cinematic experience that navigates the complexities of human emotions and unexpected twists.
"This anthology has unique stories and characters to offer which attract artists like us. My experience with the team has been wonderful. They understand and allow us to have creative freedom,” shared Baisali about her experience while working in 'Capital Talkies'.
Four
Embark on a riveting and enigmatic journey with ‘Four,’ an anthology that unveils the darker facets of secrets and crimes within the lives of eight individuals. This cinematic masterpiece, featuring a stellar cast including Satya Ranjan, Prasanjeet Mohapatra, Partha Sarathi Ray, Swastik Choudhury, Rhea Resham Bari, Ashwin Ray Mohapatra, Nitya Prakash Swain, and Kalkee Krushna, weaves together different stories and unique concepts, promising an immersive and suspenseful experience. Under the masterful direction of Abhishek Swain, ‘Four’ stands as a testament to AAO NXT's unwavering commitment to excellence in content creation. This dedication is further underscored by the recent triumph at the Indian Telly Streaming Awards 2022, where 'Four' secured top honors in the Best Direction and Screenplay Writing category. This accolade not only reflects AAO NXT's prowess in storytelling but also reaffirms its mission to produce content that transcends boundaries and resonates with audiences on a global scale. ‘Four’ is more than a film; it's a compelling narrative that showcases AAONXT's commitment to pushing creative boundaries and delivering outstanding content that captivates the imagination.
Adieu Godard
Directed by National Award winner Amartya Bhattacharyya, this film is an Indo-French co-production, produced by Swastik Arthouse in collaboration with FilmStop Entertainment and Les Films de la Haute-Vallée. This Odia film pays a socio-cultural comic tribute to the legendary French filmmaker Jean-Luc Godard. The story revolves around Ananda, an old man with a secret passion for pornography, who accidentally rents Godard's film, mistaking it for pornography. Ananda becomes obsessed with Godard's work and initiates a film festival in his conservative Indian village to showcase Godard's films. The film, "Adieu Godard," premiered at the Moscow International Film Festival in 2021 and has since garnered recognition at various international film festivals, winning several awards. The film's theatrical run in India received an enthusiastic response, with full-house screenings in select cities and special showings in London and Bangalore.
Runanubandha
This film delves into the concept of the body's memory, known as "runanubandha" in spirituality, which binds intimate relationships. The film follows Shatarupa, a daughter searching for her father in Kolkata. She encounters a director who embodies her father's traits, leading to emotional complexities. The movie draws parallels with the mythological tale of Lord Brahma and his daughter, Saraswati. Priyanka Ghosh Roy debuts as Shatarupa, and Swastik Choudhury, also the producer, portrays Bhola. The film features music by Kisaloy Roy, with Rupam Islam singing the title song. Directed by Amartya Bhattacharyya, it premiered at the Kolkata International Film Festival and earned recognition at 20 international festivals, winning four awards, including Best International Feature Film, Best Screenplay, and Best Editing.
Khyanikaa (The Lost Idea)
Directed by Amartya Bhattacharrya, this is a symbolic tale featuring two men in a rural wonderland, both claiming possession of an Idea personified as a free-spirited young lady. They seek judgment from 'Fate' but ultimately realize that Idea cannot be owned. Instead, she ventures into a new creative world. This film, rich in symbolism, underscores how prejudices and self-obsession hinder true artistic expression. Produced by Swastik Choudhury, the film made its mark at 30 international festivals, highlighting the universal theme of ideas being a free stream of consciousness. It won Best Editing at the Odisha State Film Awards and received acclaim worldwide, emphasizing the importance of artistic freedom.
Dalcheeni
Directed by Sisir Kumar Sahu and Peenakee Singh, this film tells the story of Kaushik, a 37 year old virgin, who takes a bold step by hiring high-profile escort Merilyn through an online service. Their journey to an exotic resort becomes a transformative road trip that awakens Kaushik's long-suppressed emotions and desires. However, their paths diverge the following evening, leaving Kaushik grappling with a profound void. What sets AAO NXT apart is its willingness to explore the aftermath of this separation, as Kaushik embarks on a relentless quest to find Merilyn, a journey that tests societal norms and challenges his understanding of love. The film shines a spotlight on the intricate web of human connection and the boundaries society imposes on it.
AAONXT unfolds a bespoke entertainment experience through its exclusive and personalized subscription plans, opening the gateway to a diverse spectrum of content. Within its digital realms, subscribers are treated to a variety of offerings ranging from the platform's original creations, timeless Odia classics, gripping short films, engaging dramas, spine-chilling thrillers, haunting horrors, heartwarming romantic collections, to captivating short animation movies. Elevating the user experience, AAO NXT goes beyond conventional streaming platforms by offering 24/7 unlimited HD streaming and downloading capabilities. Tailored membership plans add a personal touch, ensuring that each user can curate their entertainment journey. The platform's global accessibility further enhances its allure, allowing users to connect seamlessly from any corner of the world. AAO NXT doesn't just offer content; it crafts a personalized and immersive universe for every viewer.
What distinguishes AAO NXT is its unwavering commitment to showcase a diverse array of content, spanning web series, feature films, and documentaries across various genres. It is not merely about entertainment but about ushering in a new era in Odia cinema, aligning it with global filmmaking standards. The influence of OTT platforms extends beyond domestic boundaries, propelling Indian content onto the global stage and contributing to the country's soft power and cultural diplomacy. Mr. Kaushik Das envisions the same potential for Odisha's original content. As a management graduate, entrepreneur, and technology enthusiast, he transformed his dream into the vibrant reality that is AAO NXT.
In expressing his vision for the future, Kaushik emphasized, "As we expand our language offerings and witness the overwhelming response from our audience worldwide, we are motivated to continue our mission of bringing diverse, high-quality content to every corner of the globe. AAO NXT is not just a platform; it's a celebration of culture, storytelling, and the human experience."
