‘Gully Life: The Story Of Rapper DIVINE’ Screened At ITER

‘Gully Life: The Story Of Rapper DIVINE’ Screened At ITER

An exclusive screening of a documentary on popular rapper Vivian Divine titled 'The Gully Life', was organised by RedBull on July 2 at ITER. The screening was attended by Rappers, beat boxers, dancers and people who support the underground rap culture.

‘Gully Life: The Story of DIVINE’ is a feature-length documentary about one of the most popular rappers in the Indian music scene. DIVINE is a name that is synonymous with rap music in India. Alongside a handful of fellow musicians, he’s also credited as one who is putting the hip-hop scene of the country on the global map. He has toured the world, featured on a BBC Radio show, been the inspiration for the Bollywood feature film ‘Gully Boy’ starring Ranbir Singh and Alia Bhatt, contributed music to a few, and now even runs his own company/record label. 

Less than a decade ago, however, things were vastly different. Living with his grandmother in an eastern Mumbai suburb, Vivian Fernandes was a young boy with no knowledge of hip-hop. His familiarity with music extended largely to the various forms of Indian music he had heard growing up, and those that were played at celebrations in his neighbourhood. ’Gully Life: The Story of DIVINE’ takes an in-depth look at how a young rapper from Mumbai became one of the most sought-after musicians in India and a global superstar – in a matter of a few years.

More than 70 students attended the event. Sailesh Tripathy, one of the viewers at the event, said, “I have been very passionate about rap and all, so I am very glad to witness such a documentary, and it’s really brilliant and inspiring.” Gulnar Parveen, another viewer, said, “It’s so easy to hear and see songs and watch their videos. But, the story behind it and to understand it is the real content which everybody should know. I am so glad I came and saw the movie. I am grateful to RedBull who made the event happen.”

 The trailer for the film released on June 17, and in just over 12 hours crossed 400,000 views, becoming the #13 trending video on YouTube in India today. The film was broadcast primetime (9pm) on July 1 across the Discovery TV Network (including Discovery SD & HD, TLC SD & HC, Discovery Science, Discovery Turbo and Discovery Tamil).